[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members more efficiently than traditional “solo” methods of advertising, or PR. […]
Let’s face it: there aren’t a lot of songs about golf. Lucky for us, there is music that can be retro-fitted for Master’s week purposes. (Don’t forget to replay the Masters theme music ad nauseam.) A few suggestions: Georgia On My Mind – Ray Charles A Sunday Kind of Love – Etta James April Love – Pat Boone Eye of […]
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for engaging content to connect with your members. Content marketing is the act of creating, publishing, and distributing content — articles, podcasts, videos — for the purpose of attracting, engaging, and retaining customers. In February, […]
Los Angeles will soon be home to the first American outpost of the London-based Hospital Club, a private social club aimed at arts-focused creative professionals. The new venture, designed by HKS architects, would establish a hotspot for artists and creative entrepreneurs in Los Angeles’s Hollywood neighborhood by taking over the existing Redbury Hotel at the intersection of Hollywood Boulevard […]
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, […]
From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence. Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, […]
Ready for a first class experience before takeoff? Check out the unique amenities offered to the pre-boarding privileged in the most luxurious airport lounges in the world For those who have not traveled business-class seat, and long to be in a first-class air experience, it is usually a moment of surprise to see the benefits […]
Discover Strategies to Elevate Your Golf Course’s Status with Golf Digest’s Top 100 List. Learn How to Design a Challenging Course, Vary Terrain, Use High-Quality Materials, Maintain Impeccable Conditions, and Add Unique Character. Make Your Golf Course a Top 100 Contender Today!
The near and long-term rewards to taking the following steps are much more rewarding best practices for club marketing and memberships. If you Google “best practices” for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to come up. Simply put, your messages need to resonate […]
Content Marketing for Private Clubs: Why Private Clubs Must Resort to Creating Content Like Media Companies Creating compelling content that engages and entertains consumers has stayed a top priority for businesses for years. That’s why every business, including private clubs, must treat their brand like a media firm and develop interesting content that keeps consumers […]
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