Yoga programs in many forms are taking hold in all types of club and resort properties—and proving to be one of the most flexible ways to attract, and retain, a wide range of devoted participants.
Yoga is more than another wellness trend. For many who have taken up the discipline, it’s proving to be an essential part of a balanced lifestyle that is not just a form of exercise, but also a key component of emotional health.
For club and resort properties, yoga holds out the potential for being much more than just another activity to offer to members and guests. Those that have embraced it have not only been able to expand their offerings to existing members and guests, but also enhance the appeal of their properties to potential new patrons from desired demographics, including women and Millennials. And strong yoga programs are proving to be one of the best ways to get those who practice it to come, and stay, at a property on a regular and extended basis.