Ryan Walker interviews Zack Bates about building Private Club Marketing into a leading membership advisory firm for Top 100 private clubs across the U.S.
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Author: Private Clubs Editor
[vc_row][vc_column][vc_column_text text_larger=”no”]For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit. Held in Naples, Fl the event was an opportunity to learn and share with other membership thought leaders and practitioners working to promote membership at over 80 resort, golf, […]
[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]
[vc_row][vc_column][vc_column_text text_larger=”no”]For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively […]
Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]
Verb Brands reveals the 25 most influential luxury digital marketing leaders of 2017, including Private Club Marketing’s CEO Zack Bates and industry pioneers transforming luxury brand experiences.
Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.
New private members clubs are revolutionizing exclusive networking by targeting young creatives with modern amenities like co-working spaces and rooftop pools in premium locations.
Philadelphia’s new Fitler Club represents a $50-60 million luxury private membership destination targeting the city’s emerging business and cultural elite with premium amenities.
There are some super secretive and exclusive clubs out there. No, these aren’t Illuminati clubs that require a secret knock for entry. These are highly exclusive private clubs that only accept the most qualified of the qualified. Here is a quick look at the top pick’s of London from Harper’s Bazaar that require far more than […]
