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Club Profiles Industry News & Trends

11 Most Exclusive Private Clubs in America

From centuries-old golf courses to invitation-only social sanctuaries, America’s most exclusive private clubs represent the pinnacle of privilege, prestige, and member-only luxury.

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Industry News & Trends

Georgia Club is going to transition to a private club

The Georgia Club in Statham is pleased to announce that it will achieve a long-time goal on Nov. 1, when it transitions from a semi-private to a private club. Membership grew more than 700 percent under the management of Bobby Jones Links since 2011. READ MORE

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Industry News & Trends

Private members’ clubs find favour with conscientious Millennials

Traditional gentlemen’s clubs are evolving for millennials who seek prestige with purpose. Modern private clubs now blend networking, wellness, and technology in stylish spaces.

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Industry News & Trends

Golf & Entrepreneur Magazine Podcast Interview

Ryan Walker interviews Zack Bates about building Private Club Marketing into a leading membership advisory firm for Top 100 private clubs across the U.S.

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Industry News & Trends Member Retention & Engagement

The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Club Operations & Technology Industry News & Trends

Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]

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Club Profiles Industry News & Trends

Soho House: Digital Practices That Every Club Should Learn From

Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.

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Industry News & Trends

New Private Clubs Embrace Young Creative Class

New private members clubs are revolutionizing exclusive networking by targeting young creatives with modern amenities like co-working spaces and rooftop pools in premium locations.

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Industry News & Trends

Posh new Philly club to target city’s emerging youthful elite

Philadelphia’s new Fitler Club represents a $50-60 million luxury private membership destination targeting the city’s emerging business and cultural elite with premium amenities.

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Club Profiles Industry News & Trends

Bazaar’s Favorite Private Members’ Clubs in London

There are some super secretive and exclusive clubs out there. No, these aren’t Illuminati clubs that require a secret knock for entry. These are highly exclusive private clubs that only accept the most qualified of the qualified. Here is a quick look at the top pick’s of London from Harper’s Bazaar that require far more than […]