Transform your private club’s social media presence with expert strategies designed for exclusive venues. Learn how to leverage your club’s unique advantages to engage members and attract new prospects through targeted social media marketing.
Author: Private Clubs Editor
Step inside the world’s most exclusive private clubs where Hollywood royalty and elite members gather. From London’s legendary Annabel’s to David Lynch’s mysterious Silencio in Paris.
Tampa Bay country clubs are experiencing unprecedented growth in millennial membership, with some clubs seeing 57% of new members under 40. Learn how private clubs are adapting.
After 15 years as General Manager/COO of Congressional CC, Michael Leemhuis has moved to Ocean Reef Club to succeed Paul Astbury, who has retired. Congressional has named Jeffrey Kreafle as its new GM/COO; he will move from his current position at Bellerive CC to start at the Bethesda, Md., club April 1.
High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]
Categories
Are Millennials the Silver Lining?
If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, […]
We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]
Just thinking about writing a social media policy makes us cringe. It’s one of those tasks that membership and club managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. To help, here are a few things to consider when […]
Chartwell Golf Club’s newsletter redesign increased member views by 128% in just 2 weeks. Modern design and member photos drove exceptional engagement results.
Categories
Swim Team and Lessons
Promote your swim team and lessons with professional marketing materials. Custom posters, flyers and web graphics designed specifically for aquatic programs and events.
