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Industry News & Trends

Private members’ clubs find favour with conscientious Millennials

Traditional gentlemen’s clubs are evolving for millennials who seek prestige with purpose. Modern private clubs now blend networking, wellness, and technology in stylish spaces.

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Industry News & Trends

Golf & Entrepreneur Magazine Podcast Interview

Ryan Walker interviews Zack Bates about building Private Club Marketing into a leading membership advisory firm for Top 100 private clubs across the U.S.

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Industry News & Trends

The 5-E’s: Customer Engagement is a Contact Sport

[vc_row][vc_column][vc_column_text text_larger=”no”]Companies that sell “luxury” like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they’re spending a lot of money on your services and products. Private Club Marketing is known for working with exclusive […]

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Industry News & Trends

Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]

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Club Profiles Industry News & Trends

Soho House: Digital Practices That Every Club Should Learn From

Soho House transformed private club marketing by embracing digital innovation like a startup. Their strategy includes 60+ sites, member-only content, and expert curation.

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Industry News & Trends

New Private Clubs Embrace Young Creative Class

New private members clubs are revolutionizing exclusive networking by targeting young creatives with modern amenities like co-working spaces and rooftop pools in premium locations.

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Industry News & Trends

Posh new Philly club to target city’s emerging youthful elite

Philadelphia’s new Fitler Club represents a $50-60 million luxury private membership destination targeting the city’s emerging business and cultural elite with premium amenities.

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Industry News & Trends

Bazaar’s Favorite Private Members’ Clubs in London

There are some super secretive and exclusive clubs out there. No, these aren’t Illuminati clubs that require a secret knock for entry. These are highly exclusive private clubs that only accept the most qualified of the qualified. Here is a quick look at the top pick’s of London from Harper’s Bazaar that require far more than […]

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Industry News & Trends

BBC Article: Ever Fancied Joining a Private Members’ Club?

A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts. Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone […]

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Industry News & Trends

Top 5 Reasons Autumn (Fall) Golf Is So Great

Gorgeous autumn colors, less crowds, off-season pricing—there are many reasons why fall golf is so great. With summer somewhat of a distant memory and autumn upon us, there is still lots of great golf to enjoy.  So don’t put away the sticks quite yet. It is true that start times might be a little later […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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