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Why Harvard shouldn’t push its all-male final clubs to go co-ed

For the members of Harvard’s super-elite “final clubs,” perhaps nothing produces a more immediate shiver of Not Our Kind of Thing than comparison to fraternities of the Greek system, with their herds of suburban business majors and their abundance of chapters popping up at every benighted State U and third-rate Catholic college. In a sense, […]

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Has Wingtip CEO Found the Balance between Member Value and Member Experience?

Half-store, half-social club, located in San Francisco’s Financial District, has Founder and CEO of Wingtip Club, Ami Arad found the balance of member value and experience? At PSFK’s Future of Retail 2016 SF event, Arad spoke to how his Club cultivates their community and delivers delight to their customers.

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Social Media Tips for Private Clubs

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience. As early adopters of social […]

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Oh, That Transatlantic Accent!

Unveil the intriguing world of the Transatlantic accent, a unique linguistic blend between American and British English. Delve into its history, its elusive origins, and the intriguing personalities who spoke this distinctive dialect. Learn the secrets of mastering this accent that once graced old Hollywood films and discover why it’s a fascinating linguistic bridge between two worlds.

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Go Inside Private Clubs Around the World

Explore the world’s most coveted private clubs, from glamorous Hollywood hotspots to hidden gems in historic city centers. Discover a realm of sophistication, where luxury knows no bounds and membership is your ticket to an extraordinary lifestyle. Join us on this journey inside these exclusive enclaves, where artistry meets opulence, and experience the allure and mystique of the world’s most prestigious private clubs.

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Florida: Not Exactly Fifty Shades of Gray

If you think Florida is the land of more than fifty shades of gray, think again! A recent article in the Tampa Bay Times reports St. Petersburg as the #1 draw for millennials in Florida with Tampa nipping at its heels as the #3 most attractive market for ages 20-34. It appears that millennials (your […]

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Top Management Changes Announced at Ocean Reef Club, Congressional CC

After 15 years as General Manager/COO of Congressional CC, Michael Leemhuis has moved to Ocean Reef Club to succeed Paul Astbury, who has retired. Congressional has named Jeffrey Kreafle as its new GM/COO; he will move from his current position at Bellerive CC to start at the Bethesda, Md., club April 1.

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High-end clubs ‘afraid’ of digital and social

High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]

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Are Millennials the Silver Lining?

If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, […]

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Internal Club Branding

We spend weeks, sometimes months, developing our “marketing strategies.” Examining and monitoring our members and incoming prospects. Who are the new members we’ve brought in over the last 12 months and where are they coming from? How are they enjoying the club? What is their usage? Are they bringing in the guests that could potentially […]

Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

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