Affluent golfers with household incomes over $150K represent 20% of all golfers but drive a third of greens fees spending. Explore the key trends shaping their purchasing decisions.
Tag: High Net Worth
High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing. Marketing is still a “nascent” discipline in the affluent private club industry, which explains […]