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Club Profiles Industry News & Trends

BBC Article: Ever Fancied Joining a Private Members’ Club?

A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts. Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone […]

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Club Marketing & Strategy Seasonal Marketing Ideas

10 Creative Club Marketing Ideas for November

[vc_row][vc_column][vc_column_text text_larger=”no”] November is upon us, and what better way to kick off a new month than with a list of great creative club marketing ideas? Here are some ways to boost your marketing efforts for the month of November! 1. Movember/No Shave November Movember or No Shave November is a movement for men’s health […]

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Industry News & Trends

Sea Pines Country Club Will Not Be Like Your Father’s Hangout

Sea Pines Country Club is investing $2.7 million in major renovations to attract millennial families with casual dining, new pools, and farm-to-table features.

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Club Marketing & Strategy

Content Marketing for Private Clubs

Private clubs must embrace content marketing like media companies to engage modern members and attract prospects. Learn proven strategies for compelling club content creation.

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Industry News & Trends

Florida: Not Exactly Fifty Shades of Gray

Tampa Bay country clubs are experiencing unprecedented growth in millennial membership, with some clubs seeing 57% of new members under 40. Learn how private clubs are adapting.

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Industry News & Trends

Are Millennials the Silver Lining?

If there is a bright side to the enduring economic recession that, for now, seems to be receding, it is the degree to which club owners and operators have learned the importance of paying attention to the evolving preferences of Members and guests. The pressures of the recession reinforced that no demographic can be ignored, […]