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Industry News & Trends

The Multi-Line Barn: How Equestrian Clubs Turn One Member Into Six Revenue Streams

Boarding, training, lessons, clinics, and show hauling make equestrian clubs the most diversified business in private clubs — and the stickiest membership.

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Wellness & Lifestyle

Pre-Season Is Everything: Why Mountain Clubs Win or Lose Their Winter in August

Private ski and mountain clubs decide their winter in late summer. Here is how to run the pre-season acquisition window before the first chair spins.

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Industry News & Trends

Inside the Private-Track Boom: The Membership Economics of America’s Driving Clubs

How private driving clubs are turning racetracks into real estate, initiation fees, and garage-condo communities for high-net-worth members.

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Social & City Clubs

The City-Club Comeback: How Urban Social Clubs Became the Hottest Membership Category in America

Why urban private social clubs are booming post-remote-work — the new-wave clubs, the legacy houses modernizing, and the membership playbook behind the revival.

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Industry News & Trends

Monterey Car Week and the 75th Pebble Beach Concours: How Private Clubs Own the Peninsula in August

For one week every August, the Monterey Peninsula becomes the most expensive square mileage in the collector economy — and almost none of the best rooms in it are for sale. The lawn at the Concours, the paddock hospitality at Laguna Seca, the shaded terrace where a nine-figure collection changes hands over lunch: these are […]

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Industry News & Trends

Harvest Season Is Your Best Acquisition Window: Turning the Crush and Fall Release Into Wine-Club Growth

How wineries and clubs can turn harvest events and the fall release calendar into their strongest wine-club acquisition and retention window of the year.

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Industry News & Trends

Marketing the Sold-Out Club: Waitlist Strategy and Dues Positioning in a Full-Club Era

How full golf and country clubs should market membership, run waitlists, and position dues and initiation fees when demand outpaces supply.

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Industry News & Trends

The 172-Club Operator: Inside the KSL Invited Heritage Golf Deal

A single operator with 172 golf and country clubs touches roughly 5% of the commercially relevant U.S. club market — and something near 40% of the for-profit universe. The KSL Invited Heritage Golf merger doesn’t make independent clubs obsolete, but it does change who they’re competing against. Here’s the arithmetic, the real advantages on both sides, and the board-level defense that actually works.

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Industry News & Trends

The Fall Season Advantage: What Equestrian Clubs Teach Every Membership Team About Scarcity, Loyalty, and Land

How private equestrian, riding, and polo clubs build membership economics on land, season, and lineage — and the marketing playbook behind them.

Categories
Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for July: Independence Day, Peak Season & the Member-Referral Surge

July delivers more U.S. golf rounds than any other month — and a built-in convergence of holiday energy, peak engagement, and referral momentum that the best-run clubs plan for before June ends. Here is the week-by-week playbook.