As the 126th U.S. Open returns to Shinnecock Hills, a USGA founding club hosting its sixth Open, the championship offers a master class in the kind of prestige private clubs spend decades trying to build.
Tag: Membership Sales
Twelve weeks of summer is the whole retention argument for younger families. The clubs getting it right aren’t running one signature event — they’re building a weekly calendar that makes the question ‘should we go?’ obsolete.
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity memberships, refundable deposits, transfer fees, and what really sets the number.
June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven funnel metrics — from inquiry-to-tour through marketing ROI — that separate clubs running on data from those running on intuition.
54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel from first tour to first anniversary, built on verified GGA, HubSpot, CMAA, and Club Benchmarking data.
Membership directors who finish the year on plan treat May through July as a separate operating quarter — with its own playbook, staffing, and conversion targets. The inquiry curve, capacity-aware pitch, and F&B levers behind the summer window.
Industry initiation fees rose 8.7% YoY and dues 6.2% — but at the top of the market, waitlist depth, not pricing, decides who gets in. A breakdown of what real membership costs in 2026.
The survey questions that actually predict member churn — and the ones that waste everyone’s time.
We sat down with Zack Bates to talk about how Private Club Marketing started, what he has learned working with 200+ clubs, and where the industry is headed.
Why raising membership dues and initiation fees can actually increase demand at private clubs.