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Industry News & Trends Membership Growth & Sales

2026 Is Weeks Away: Why Private Ski Clubs Are Rewriting the Membership Playbook

Private ski clubs are abandoning winter-only models for year-round lifestyle platforms. Data shows four-season clubs achieve 50% better retention rates.

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Wellness & Lifestyle

Desert Mountain Club Members Enjoy ‘Happy Trails’

Desert Mountain Club introduces an innovative interactive trail guide for their 15-mile private trail system. Hikers can select routes by difficulty and get GPS maps on mobile devices.

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Club Operations & Technology Industry News & Trends

Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over […]