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Club Marketing & Strategy Industry News & Trends

The Club Board’s Blind Spot: Why Marketing Gets Cut First and What It Really Costs

Why club boards cut marketing first, what it really costs, and the data that changes the conversation.

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Industry News & Trends Membership Growth & Sales

Marina Revenue Beyond the Slip: How Top Yacht Clubs Are Monetizing the Full Waterfront Experience

How top yacht clubs are monetizing the full waterfront experience beyond traditional slip fees.

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Industry News & Trends Membership Growth & Sales

The New Country Club Member: What Under-45 Families Actually Want From Their Club

What younger families actually want from their country club membership — and how to attract them.

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Industry News & Trends Seasonal Marketing Ideas

The Pool Season Playbook: Programming, Staffing, and Revenue Strategies That Make Summer Count

Programming, staffing, and revenue strategies to maximize your club’s pool season ROI this summer.

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Club Operations & Technology Industry News & Trends

Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations

The most forward-thinking private clubs are deploying AI member services to handle bookings, guest coordination, and personalized outreach around the clock, freeing staff to focus on what only people can do.

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Club Profiles Industry News & Trends

The 14 Most Exclusive Beach and Coastal Clubs in America, Ranked

From Maidstone Club’s $1M initiation to Fisher Island’s private ferry access — we ranked the 14 most exclusive beach and coastal clubs in America by scarcity, cost, and prestige.

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Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for April: Spring Events, Outdoor Programming, and Seasonal Revenue

Find private club marketing ideas for April that blend seasonal charm, creative event planning, and stronger member engagement to help your club stand out and delight members all spring long.

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Member Retention & Engagement Membership Growth & Sales

Court Culture 2026: Programming Beyond the Match That Keeps Members Coming Back

The real driver of tennis club retention in 2026 isn’t court quality or facilities. It’s community, and the clubs winning are building social ecosystems that make members impossible to lose.

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Club Marketing & Strategy

Anchors and Aspirations: Spring Marketing Strategies for Yacht and Waterfront Clubs

From waitlist psychology to referral activation, the clubs capturing the most ground this spring are running a three-phase system — not opening the doors wider and hoping for the best.

Categories
Industry News & Trends Member Retention & Engagement

The Member Onboarding Playbook: First 90 Days That Create Lifelong Members

Clubs with structured onboarding retain members at rates 26% higher than those without — yet fewer than 40% have a formalized program. A 90-day framework for turning new members into lifelong advocates.