Private members clubs are no longer confined to the coasts. Cities like Austin, Miami, Nashville, Scottsdale/Phoenix, Denver/Boulder, and Washington, D.C. are redefining what modern club culture looks like—fueled by job growth, real estate affordability, and a new generation of members seeking community over status. As Zack Bates notes, “The future of private clubs isn’t about status—it’s about ecosystems of connection, culture, and belonging.” These six markets now represent the next frontier for developers and investors shaping the social fabric of America’s most dynamic cities.

The sudden bankruptcy of NeueHouse, once hailed as a cultural hub for creatives in Los Angeles and New York, is a stark reminder that running a private club is far different from running a restaurant, hotel, or coworking space. On paper, the brand looked vibrant—packed events, stylish interiors, a high-profile membership—but behind the scenes it lacked the financial discipline, operational structure, and strategic foresight needed for sustainability. Its collapse echoes the downfall of WeWork, where hype and rapid expansion masked structural fragility, and stands in sharp contrast to Soho House, which just secured a \$2.7 billion go-private deal to stabilize its long-term future. As Zack Bates of Private Club Marketing notes: “Exclusivity may drive demand, but only discipline creates longevity.”

As summer fades and autumn arrives, September offers fresh opportunities to connect with members. From heritage celebrations to fall dining and open houses, these private club marketing ideas will help you inspire engagement, strengthen loyalty, and showcase the vibrant lifestyle your club provides.

The $2.7 billion deal to take Soho House private may read as a straightforward financial reset, but the real intrigue lies in what comes next. With its lease-heavy model weighed down by fixed costs, the members-only club struggled under public ownership. Now, free from quarterly earnings pressures, Soho House is positioned to refine its operations and sharpen its brand identity—setting the stage for a potential acquisition by a luxury giant like LVMH. For LVMH, which has built its empire on heritage brands and experiential assets like Belmond, the appeal is clear: Soho House offers not just properties, but a global network of tastemakers—a community that could become the ultimate cultural access platform within the world’s largest luxury portfolio.

For over 20 years, Uhlmann Umbrellas have been crafted in Germany as the world’s premier architectural shade solutions. Designed for luxury resorts, private clubs, and exclusive hospitality venues, these custom umbrellas combine engineering strength with timeless elegance. With options up to 33 feet in diameter, wind-rated structures, and club-branded fabrics, Uhlmann transforms terraces, poolsides, dining areas, and event lawns into elevated outdoor experiences.

August is an ideal month to implement fresh and engaging Private Club Marketing Ideas that capture the spirit of late summer and keep members actively involved. With themes like National Golf Month, Family Fun Month, and end of season celebrations, clubs can craft creative campaigns that highlight everything from on course competitions and outdoor movie nights to peach inspired menus and wellness challenges. These marketing ideas not only enhance the member experience but also provide valuable content for social media, newsletters, and in club promotions while driving participation, retention, and brand storytelling all month long.

Mid-summer presents a golden opportunity for private club membership growth as seasonal visitors and second-home owners actively seek engaging, high-touch experiences that extend beyond leisure. With 63 percent of clubs reporting increased membership and growing waitlists, the demand is clear and the competition is rising. Clubs that position themselves as vibrant lifestyle hubs, offer flexible preview memberships, and elevate their hospitality programming are well positioned to convert seasonal interest into lasting engagement. This moment is not just about filling tee times. It is about securing the future of your club’s brand, community, and long-term value.

As summer populations surge across East Coast enclaves like Nantucket, the Hamptons, and Cape Cod, private clubs have a rare window to drive meaningful membership growth. With waitlists at record highs and demand shifting toward lifestyle-driven amenities, mid-summer offers more than just seasonal revenue—it’s a prime opportunity to convert short-term visitors into long-term members. This article explores how top-tier clubs can leverage flexible membership models, elevated social programming, and targeted outreach to capitalize on the influx of affluent seasonal residents and shape the next generation of club culture.

In 2025, private members clubs in New York City are redefining exclusivity—not through opulence, but through community, design, and cultural relevance. With the arrival of global players like San Vicente Bungalows and The Twenty Two, a new standard is emerging—one built around curated experiences, personalized hospitality, and spaces that reflect how today’s affluent New Yorkers actually live, work, and connect. This article explores what it truly takes to make a modern members club thrive in the city that never slows down.

As historic floods devastate The Texas Hill Country, private clubs have a unique opportunity—and responsibility—to lead. With thousands of influential members and deep-rooted ties to their communities, these clubs can serve as powerful engines for relief and recovery. From launching rapid response funds to offering their clubhouses as command centers, private clubs can redefine what it means to belong—not just as places of privilege, but as platforms for purpose.