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Industry News & Trends

The New Country Club Member: What Under-45 Families Actually Want From Their Club

What younger families actually want from their country club membership — and how to attract them.

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Industry News & Trends

The Pool Season Playbook: Programming, Staffing, and Revenue Strategies That Make Summer Count

Programming, staffing, and revenue strategies to maximize your club’s pool season ROI this summer.

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Membership Growth & Sales Wellness & Lifestyle

The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth

Wine clubs now drive more revenue than tasting rooms — but average member tenure is falling, churn is accelerating, and 40% of wineries aren’t even tracking it. Here’s what the data from SVB, Sovos, and the Wine Market Council reveals about what separates high-retention operations from the rest.

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Club Marketing & Strategy Seasonal Marketing Ideas

Private Club Marketing Ideas for April: Spring Events, Outdoor Programming, and Seasonal Revenue

Find private club marketing ideas for April that blend seasonal charm, creative event planning, and stronger member engagement to help your club stand out and delight members all spring long.

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Industry News & Trends

The Club Website Audit: What Your Online Presence Is Costing You in Membership Inquiries

We audited 41 private club websites and scored them across SEO, conversion, mobile, and performance. The average score was 79 out of 100. Fifty-six percent had no membership link in their navigation. Here is what we found.

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Club Marketing & Strategy

501(c)(7) Private Club Membership Marketing: A Compliance-First Guide

Proven membership marketing strategies for 501(c)(7) private clubs — fully IRS-compliant. Learn how to attract new members with digital marketing, open houses, referral programs, email campaigns, and social media.

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Member Retention & Engagement

The Competitors You Don’t See Coming: How the Battle for Belonging Has Expanded Beyond Traditional Clubs

Traditional private clubs face unexpected competition from urban social clubs and lifestyle brands targeting the same affluent members. The battle for belonging has evolved.

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Club Profiles

Beyond the Clubhouse: Building Digital Community That Strengthens Physical Connection

Modern private clubs need digital community platforms that enhance rather than replace physical connections. Learn how relationship-centered technology drives member engagement.

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Industry News & Trends Social & City Clubs

Beyond the Velvet Rope: 10 Membership Marketing Trends Reshaping Private City & Social Clubs in 2026

The private club industry is experiencing a renaissance with new marketing strategies that prioritize creativity over wealth and transform spaces into lifestyle ecosystems.

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Industry News & Trends

Charting New Waters: 10 Membership Marketing Trends Transforming Private Yacht Clubs in 2026

Private yacht clubs are reinventing themselves as vibrant lifestyle destinations. Discover the 10 marketing trends transforming how clubs attract members in 2026.