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The Private Club Journal
Strategies, insights, and perspectives on private club marketing.
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Club Profiles
The Initiation Fee Boom, in the Filings: $1.45 Billion Across 1,123 Clubs
Private clubs reported $1.45 billion in initiation fees and capital contributions on fiscal 2024 Form 990s. In a constant 864-club panel, fee income grew 64.8% in five years, outpacing revenue.
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PCM News
Are Private Clubs Booming? What the 2026 Numbers Say
Private clubs are still booming in 2026, but the peak has passed. NGCOA data shows 58% of private clubs grew membership, while GGA
Industry News & Trends
The Harvest Dinner Playbook: How Clubs Turn Crush Season Into Their Best Wine-Club Quarter
Crush season is a six-week window most clubs waste on a single generic wine dinner. Here’s the four-event playbook — kickoff,
Industry News & Trends
The Club Without Members: What Austin Sports Club Borrowed From Private Clubs
Kevin Durant, Rich Kleiman and Joe Gebbia open a 4,723-square-foot room on East Third Street on September 10 and call it a club. T
PCM News
Your October Playbook: Budget Approval, the Dues Letter and the 90-Day Close
October decides next year’s budget, this fall’s dues letter, and whether Q4 closes with momentum. Here’s how to run all thre
Industry News & Trends
Laver Cup Rules: The Team-Format Mixer That Closes Your Fall League With a Waitlist
The Laver Cup’s escalating-points scoring solves the exact problem that kills most fall tennis leagues: matches that stop matter
Social & City Clubs
Opening Night: The Met, Gala Season and How City Clubs Own the Cultural Calendar
The Met’s Opening Night Gala on September 22 kicked off fall gala season nationwide — and city clubs, from the Metropolitan Op
Industry News & Trends
What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa
The Longevity Investors Conference in Gstaad puts real capital behind the trends your members already chase at hotel spas and stan
PCM News
Before Fall Pricing Kicks In: Ikon, Epic and the Mountain Club Value Argument
As Ikon and Epic fall pricing approaches, prospects are already comparing mega-pass access against what a private ski club members
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Industry News & Trends
What the September Fed Decision Means for Club Capital Plans, Assessments and Dues Financing
The FOMC’s September 15–16 decision lands in the middle of club budget season, right as CMAA’s Leadership/Legislative Conference convenes in Detroit. Here
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Social & City Clubs
The NYC Private Club Music Guide
Where New York’s private clubs host live music and DJ nights, what membership costs, and how non-members can
Industry News & Trends
Who Actually Runs America’s Private Clubs: A 2,272-Club Analysis of…
Private club membership rosters are secret, but board filings are not. We read the Form 990 of every club that
Archive Most ranked
Industry News & Trends
Rolling Stone: Private Clubs Are Turning Live Music Into a Membership…
Rolling Stone looks at how private clubs are booking arena-level artists into rooms of a few hundred people. P
Industry News & Trends
Beyond the Berth: The Membership Economics of Private Yacht and…
How private yacht and sailing clubs turn scarce berths, social members, and a $230B boating economy into durab
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Golf
A Private Club Just Landed a PGA Tour Stop: What the Biltmore Championship at The Cliffs Means for Club Brand-Building
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The 12 Most Iconic Private Golf Clubs Opening for the Season This Spring
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From Tee Box to Inbox: How the Best Golf Clubs Turn Rounds Into Relationships
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What Gstaad Told Us: The Longevity Investment Trends Heading for Your Club Spa
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Before Fall Pricing Kicks In: Ikon, Epic and the Mountain Club Value Argument
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Club Profiles
The Initiation Fee Boom, in the Filings: $1.45 Billion Across 1,123 Clubs
October 6, 2026
Member Retention & Engagement
Selling Belonging, Not Amenities: What Social and City Clubs Actually Sell
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Court-Time Economics: The Membership Model and Unit Economics of Tennis & Racquet Clubs
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Operations & Tech
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Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
April 15, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
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