Insights
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Strategies, insights, and perspectives on private club marketing.
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Industry News & Trends
Platinum Clubs of America 2026: How the Designation Works
A peer-elected register, not a paid award: here’s how Platinum Clubs of America selects the nation’s top 300 private clubs for 2025-2026, who governs it, and what the badge actually certifies.
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Industry News & Trends
The Summer Wellness Surge: Longevity Suites & Recovery Revenue for Clubs
Recovery science and longevity programming have become the fastest-compounding category private-club members spend in. Here’s th
Membership Growth & Sales
How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits
Two clubs can quote the same six-figure fee and offer completely different deals. A plain-English guide to equity vs. non-equity m
Industry News & Trends
The Mid-Year Marketing Audit: 7 Metrics Every Club Board Should Review Before Q3
June is the last practical moment to course-correct before Q3 planning locks in another year of assumptions. Here are the seven fu
Club Profiles
Where the NFL’s Best Golfers Actually Belong: Inside Football’s Private Club Memberships
Tom Brady at Seminole. Tony Romo at Maridoe. Larry Fitzgerald at Whisper Rock. Where the NFL’s most serious golfers actually hol
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
The summer survey window is the best moment to course-correct before fall budgets, capital planning, and election cycles. The ques
Industry News & Trends
Summer 2026: 10 Trends Reshaping Private Club Programming
71% of luxury travelers are planning cross-generational trips. Gen X is the primary heir to a $2.4 trillion U.S. real estate wealt
Industry News & Trends
What KSL Will Do With Invited Clubs: 5 Predictions From Industry Watchers
Apollo was a generalist financier. KSL is a hospitality operator. Five predictions for what changes at Invited Clubs — top-tier
Industry News & Trends
The Member Acquisition Funnel: From First Tour to First Anniversary
54% of clubs have a waiting list — but a waiting list is a buffer, not a strategy. The disciplined member acquisition funnel fro
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PCM News
Bring Back ClubCorp: Why KSL’s Cheapest Brand Decision Is Also Its Most Important
Tropicana lost 20% of sales in two months. HBO Max came back after two years. Tribune undid Tronc within eighteen months. KSL’s playbook for the next sixty da
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Industry News & Trends
Inside the Rise of New Beach Clubs: 8 Openings to Watch in 2026
Palm Beach prices are up 117% in five years and Dubai 147%. The next generation of private beach clubs is bein
Industry News & Trends
A New YouTube Golf Tour Just Bought 27 Million Views of Free…
Pursell Farms, Casa de Campo, Cutalong, and Wynn just received the most valuable media buy in private club mar
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Industry News & Trends
The Summer Membership Conversion Window: Why May–July Sales Decide…
Membership directors who finish the year on plan treat May through July as a separate operating quarter — wi
The 8x vs. 24x Question: What KSL’s $2.6 Billion Return to Invited…
Ten days after Richard Caring sold Annabel’s at 24 times earnings, Apollo has sold Invited Clubs back to KSL
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Golf
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Wellness & Lifestyle
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Wellness & Lifestyle
Ski to Summer: How Mountain Clubs Are Eliminating the Off-Season Revenue Gap
April 16, 2026
Wellness & Lifestyle
Padel Is Exploding: A Private Club Operator’s Guide to Courts, Programming, and ROI
April 9, 2026
Membership Growth & Sales
The Wine Club Retention Playbook: What $3.9 Billion in DTC Sales Reveals About Membership Growth
March 31, 2026
Membership & Growth
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Membership Growth & Sales
How Country Club Initiation Fees Really Work in 2026: Equity, Non-Equity & Refundable Deposits
June 3, 2026
Member Retention & Engagement
The Mid-Year Member Survey: What to Ask, What to Skip
May 27, 2026
Member Retention & Engagement
Member Satisfaction Surveys Done Right: The Questions That Predict Retention and the Ones That Waste Everyone’s Time
May 1, 2026
Operations & Tech
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Club Operations & Technology
The Identity Resolution Playbook: How Clubs Are Turning Anonymous Website Visitors Into Membership Leads
April 15, 2026
Club Operations & Technology
Digital Concierge: How AI-Powered Member Services Are Transforming Club Operations
March 26, 2026
Club Operations & Technology
Data-Driven Club Analytics: Predict Member Behavior & Optimize
February 13, 2026
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